# identity.md

## Organization Overview
- **Company Name:** Memrise
- **Mission:** To create a new paradigm in language learning, enabling genuine fluency without needing to live abroad.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded by Ed Cooke, Ben Whately, and Greg Detre, who met while studying neuroscience and psychology at Oxford. (See: https://memrise.com/about)
- **Size and Scale:** Serves over 80 million learners across 189 countries, offering courses in 149 languages.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Ed Cooke (Co-founder)
    - Ben Whately (Co-founder)
    - Greg Detre (Co-founder)
    (See: https://memrise.com/about)
- **Team Structure and Departments:** A diverse team representing over 20 countries, united by a shared mission. (See: https://memrise.com/team)
- **Company Culture and Values:** Driven by an obsession with creating extraordinary language learning experiences. The team page highlights core values that guide their work. (See: https://memrise.com/team)

## Operations & Structure
- **Business Model and Operational Approach:** Provides an authentic, useful, and personalized language learning app. Offers specialized courses tailored for specific goals such as exam preparation, professional communication, relationship building, and cultural discovery.
- **Location(s) and Geographic Presence:** Originated in Oxford, UK, and serves a global community of learners across 189 countries.
- **Key Partnerships and Affiliations:** Details forthcoming.